The first shoe brand to jump aboard the Where the Wild Things Are brand marketing wagon is, surprisingly enough, Ugg Australia. While we definitely didn’t see that one coming, we can certainly support the cause. Proceeds from the sale of these limited-edition boots will be donated to St. Jude’s Children’s Research Hospital. Max’s Crown and Peeping Eyes are the inspiration behind the boot designs and come in Kid’s Classic Short and Baby Bootie.
As we all nurse our fears over the film release of a childhood classic and pray that our fantasy and imagination isn’t destroyed by someone else’s imagination and fantasy, we must also prepare for the inevitable marketing ploys and co-branding that feeds consumerism.
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